What does cooperation with an agency look like and is it worth starting?

Is it worth it?

It is definitely worth being involved in social media and this applies to every entrepreneur as well as people who want to promote their own personal brand. Times are changing dynamically, the "street" customer is missing or slowly disappearing. Everyone is now online, we browse through our friends' activities on our phones, we shop online and many other things, that is why even local businesses should exist on the Internet, because it increases their chances of making sales - and that is what it is all about!

Why do I need an agency?

No one knows your business better than you do yourself, of course we agree! However, in combination with your knowledge and our experience in online sales we can do a lot. That's why it's worth considering working together, because it's all well and good to do your own thing to promote your brand, but our specialists know how to monetise it - and that's something we know very well.

How to prepare?

Once you've decided to work with an agency, you have a few choices of who you want to start your media efforts with:

  • Local agencies: advertising for small and local businesses uses traditional methods such as posters, banners and leaflets.
  • Media houses: agencies that plan and buy advertising in mass media.
  • Agencje wyspecjalizowane, taka jak nasza: w kampaniach Google Ads, SEO, 360, social media czy interaktywne. 

When looking for a suitable place to develop your marketing activities, it is good to prepare for the interview in advance, to determine exactly how much you want to spend on advertising, the costs are divided into: 

  • budżet reklamowy (środki, które zostają wykorzystane na opłacenie reklam w Internecie), 
  • obsługa (opłacenie specjalistów odpowiedzialnych za prowadzenie działań marketingowych)
  • additional costs: non-standard creations, internet analytics - preparing a Facebook or Google account to start advertising activities or other. 

Pytania, na które będziesz potrzebował znać odpowiedź. Dlaczego? Na tej podstawie specjalista może dobrać odpowiedni kanał komunikacji dla Ciebie, warto przed rozmową zastanowić się na tym:

  • Do you know who you want to target with your advertising?
  • Who is your current customer? What does he or she buy? What do they expect? 
  • Do you know your competitors?
  • What makes your product or service stand out from the competition?
  • What margin do you earn on your sales?
  • How much money do you want to spend per month on advertising?
  • Which services are you interested in? Paid advertising? Facebook account management? 

Before talking to a consultant, read the offer and check that it meets your expectations. 

What is next?

Once you have decided to work with an agency, the next step is to sign a contract, which usually has a one-month notice period and includes information on future cooperation. 

If you do not have any analytical tools installed on your website or Facebook account, the agency will take care of this first. This is an element of work in which the client does not actively participate.

The agency begins to determine the advertising activities, you will be presented with a schedule of activities, a plan for the coming month, you accept it or make your comments. 

Ads work, time flies - unfortunately, you sometimes have to wait for results. However, you always receive a report at the end of the month to monitor the result.

In the course of cooperation with the agency, you can contact the supervisor to make changes or resolve doubts 🙂

We support entrepreneurs in their marketing activities, maybe we can help you too?